Target audience– what is your target audience and what percentage of customers do you want to be a part of the loyalty program?.
Numbers– how will you measure results? Find a data capturing system that is easy to implement and follow.
What products or services have a stronger attraction in your store? Are there possibly alternative new products or services that your customers would be interested in?
Try to understand your customers first– conduct surveys or questionnaires to help you understand what type of rewards or point systems will benefit and attract your customers the most.
For example: are you wanting to encourage brand engagement drive footfall enhance personalization or to incentivize repeat purchases? These goals should be unique to your business.
Set your goals– define clearly what you are trying to achieve with the loyalty program.
Here is a guideline of key questions to consider, when deciding how to set up and run a successful loyalty program: It is therefore very important to take each development step carefully and thoughtfully and to design a simple, appealing and comprehensive loyalty program. One thing is for certain- you will not only want to simply set up a loyalty program, but you will want to create a loyalty program that lasts! Read more How to Evaluate Loyalty Program Software and How We Rate Themīefore we get started, here’s how we rate loyalty software and which factors you should use when choosing loyalty software for business:Īnd now, here are the top loyalty programs to use! How to Set Up and Run a Successful Loyalty Program?
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